{
  "name": "The y8y AI Visibility Index",
  "cite": "https://y8y.ai/research/ai-hotel-search-statistics/",
  "figures": [
    {
      "id": "independent-share",
      "kind": "measured",
      "section": "independent-share",
      "statement": "Of the 46 hotel names ChatGPT, Claude and Google AI gave across Basel, Geneva and Zurich in September 2026, 91 percent are not an international chain brand.",
      "value": "91 percent",
      "producer": "y8y",
      "source": "https://y8y.ai/markets/switzerland/ai-visibility-record/2026-09/",
      "n": 46,
      "engines": [
        "ChatGPT",
        "Claude",
        "Google AI"
      ],
      "month": "2026-09",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "distinct-businesses",
      "kind": "measured",
      "section": "distinct-businesses",
      "statement": "ChatGPT, Claude and Google AI named 41 different hotels across Basel, Geneva and Zurich in September 2026, from 46 names given.",
      "value": "41",
      "producer": "y8y",
      "source": "https://y8y.ai/markets/switzerland/ai-visibility-record/2026-09/",
      "n": 46,
      "engines": [
        "ChatGPT",
        "Claude",
        "Google AI"
      ],
      "month": "2026-09",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "named-twice",
      "kind": "measured",
      "section": "named-twice",
      "statement": "5 of the hotels named in September 2026 were named by more than one answer.",
      "value": "5",
      "producer": "y8y",
      "source": "https://y8y.ai/markets/switzerland/ai-visibility-record/2026-09/",
      "n": 41,
      "engines": [
        "ChatGPT",
        "Claude",
        "Google AI"
      ],
      "month": "2026-09",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "median-price:basel",
      "kind": "measured",
      "section": "median-price",
      "statement": "The hotel AI recommends in Basel costs a median of CHF 200 a night, across the 11 recommendations that carried a price in September 2026.",
      "value": "CHF 200",
      "producer": "y8y",
      "source": "https://y8y.ai/markets/switzerland/ai-visibility-record/2026-09/",
      "n": 11,
      "engines": [
        "Google AI"
      ],
      "month": "2026-09",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "median-price:geneva",
      "kind": "measured",
      "section": "median-price",
      "statement": "The hotel AI recommends in Geneva costs a median of CHF 217 a night, across the 9 recommendations that carried a price in September 2026.",
      "value": "CHF 217",
      "producer": "y8y",
      "source": "https://y8y.ai/markets/switzerland/ai-visibility-record/2026-09/",
      "n": 9,
      "engines": [
        "Google AI"
      ],
      "month": "2026-09",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "median-price:zurich",
      "kind": "measured",
      "section": "median-price",
      "statement": "The hotel AI recommends in Zurich costs a median of CHF 236 a night, across the 10 recommendations that carried a price in September 2026.",
      "value": "CHF 236",
      "producer": "y8y",
      "source": "https://y8y.ai/markets/switzerland/ai-visibility-record/2026-09/",
      "n": 10,
      "engines": [
        "Google AI"
      ],
      "month": "2026-09",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "pew-chatgpt-adoption",
      "kind": "sourced",
      "section": "use",
      "statement": "44 percent of US adults say they use ChatGPT, up from 34 percent a year earlier, and half of US adults now use an AI chatbot of some kind.",
      "value": "44%",
      "producer": "Pew Research Center, Americans and AI 2026",
      "source": "https://www.pewresearch.org/internet/2026/06/17/americans-and-ai-2026-chatbots-smart-devices-and-views-on-impact/",
      "published": "2026-06-17",
      "read_on": "2026-09-16",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "expedia-plan-8pc",
      "kind": "sourced",
      "section": "plan",
      "statement": "8 percent of travellers in the US and the UK rely on an AI chatbot or agent when they plan a trip.",
      "value": "8%",
      "producer": "Expedia Group, The AI Trust Gap",
      "source": "https://partner.expediagroup.com/en-us/resources/blog/ai-trust-gap-why-travelers-continue-to-choose-trusted-brands",
      "published": "2026-04-14",
      "read_on": "2026-09-16",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "expedia-comfortable-53pc",
      "kind": "sourced",
      "section": "plan",
      "statement": "53 percent of travellers are comfortable letting AI suggest where to go, and 48 percent say it saves them time and finds places they would have missed.",
      "value": "53%",
      "producer": "Expedia Group, The AI Trust Gap",
      "source": "https://partner.expediagroup.com/en-us/resources/blog/ai-trust-gap-why-travelers-continue-to-choose-trusted-brands",
      "published": "2026-04-14",
      "read_on": "2026-09-16",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "chatgpt-travel-apps",
      "kind": "sourced",
      "section": "book",
      "statement": "Booking.com and Expedia were among the seven pilot partners when apps launched inside ChatGPT, so a traveller sees live options without leaving the conversation.",
      "value": "2 of 7 pilot partners",
      "producer": "OpenAI",
      "source": "https://openai.com/index/introducing-apps-in-chatgpt/",
      "published": "2025-10-06",
      "read_on": "2026-09-16",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "gemini-tokyo-citations",
      "kind": "sourced",
      "section": "cited",
      "statement": "One audit of 1,357 grounding citations across 156 hotel queries in Tokyo measured which sources Gemini leans on when it recommends a place to stay.",
      "value": "1,357 citations",
      "producer": "arXiv preprint, not peer reviewed",
      "source": "https://arxiv.org/abs/2603.20062",
      "published": "2026-03-01",
      "read_on": "2026-09-16",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "eurostat-q1-2026-nights",
      "kind": "sourced",
      "section": "str",
      "statement": "Guests spent 144.3 million nights in EU short-stay rentals booked through Airbnb, Booking or Expedia in the first quarter of 2026, 9.7 percent more than a year earlier.",
      "value": "144.3 million nights",
      "producer": "Eurostat",
      "source": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260702-1",
      "published": "2026-07-02",
      "read_on": "2026-09-16",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "eurostat-2025-nights",
      "kind": "sourced",
      "section": "str",
      "statement": "Across 2025, guests booked 952 million nights in the EU through those three platforms, 11.4 percent more than in 2024.",
      "value": "952 million nights",
      "producer": "Eurostat",
      "source": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260401-1",
      "published": "2026-04-01",
      "read_on": "2026-09-16",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "openai-chatgpt-wau",
      "kind": "sourced",
      "section": "use",
      "statement": "ChatGPT has more than 900 million weekly active users and over 50 million subscribers.",
      "value": "900 million WAU",
      "producer": "OpenAI",
      "source": "https://openai.com/index/accelerating-the-next-phase-ai/",
      "published": "2026-03-31",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "google-ai-overviews-mau",
      "kind": "sourced",
      "section": "use",
      "statement": "AI Overviews from Google now has over 2.5 billion monthly active users.",
      "value": "2.5 billion MAU",
      "producer": "Google",
      "source": "https://blog.google/innovation-and-ai/sundar-pichai-io-2026/",
      "published": "2026-05-19",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "google-gemini-mau",
      "kind": "sourced",
      "section": "use",
      "statement": "The Gemini app has surpassed 900 million monthly active users, up from 400 million a year earlier.",
      "value": "900 million MAU",
      "producer": "Google",
      "source": "https://blog.google/innovation-and-ai/sundar-pichai-io-2026/",
      "published": "2026-05-19",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "microsoft-bing-mau",
      "kind": "sourced",
      "section": "use",
      "statement": "Bing monthly active users reached 1 billion for the first time.",
      "value": "1 billion MAU",
      "producer": "Microsoft",
      "source": "https://www.microsoft.com/en-us/investor/events/fy-2026/earnings-fy-2026-q3",
      "published": "2026-04-29",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "microsoft-copilot-mau",
      "kind": "sourced",
      "section": "use",
      "statement": "Microsoft reports more than 150 million monthly active users across its family of Copilot products, covering information work, coding, security, science, health and consumer.",
      "value": ">150 million MAU",
      "producer": "Microsoft",
      "source": "https://www.microsoft.com/en-us/investor/events/fy-2026/earnings-fy-2026-q1",
      "published": "2025-10-29",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "openai-instant-checkout-shopify",
      "kind": "sourced",
      "section": "book",
      "statement": "ChatGPT shoppers can buy directly from Etsy sellers in chat, and more than a million Shopify merchants were coming soon at launch.",
      "value": ">1 million Shopify merchants",
      "producer": "OpenAI",
      "source": "https://openai.com/index/buy-it-in-chatgpt/",
      "published": "2025-09-29",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "marriott-ask-bonvoy-launch",
      "kind": "sourced",
      "section": "book",
      "statement": "Marriott launched Ask Bonvoy, a conversational search experience that helps Bonvoy members explore its portfolio of about 10,000 properties in 146 countries and territories.",
      "value": "~10,000 properties",
      "producer": "Marriott International",
      "source": "https://news.marriott.com/news/2026/06/16/marriott-international-introduces-ask-bonvoy-a-new-ai-powered-search-experience-transforming-travel-exploration",
      "published": "2026-06-16",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "google-ai-mode-hotel-booking",
      "kind": "sourced",
      "section": "book",
      "statement": "Google rolled out hotel booking inside AI Mode with ten launch partners: Booking.com, Choice Hotels International, Expedia, Hilton, Hotels.com, IHG Hotels and Resorts, Marriott International, Priceline, Trip.com and Wyndham Hotels and Resorts.",
      "value": "10 launch partners",
      "producer": "Google",
      "source": "https://blog.google/products-and-platforms/products/search/book-travel-ai-mode/",
      "published": "2026-08-27",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "airbnb-h1-2026-nights-seats",
      "kind": "sourced",
      "section": "str",
      "statement": "Airbnb Nights and Seats Booked reached 305 million for the six months ended 30 June 2026, up 10 percent from 277 million a year earlier.",
      "value": "305 million, +10%",
      "producer": "Airbnb, Inc.",
      "source": "https://www.sec.gov/Archives/edgar/data/1559720/000155972026000027/abnb-20260630.htm",
      "published": "2026-08",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "expedia-trust-gap-70pc",
      "kind": "sourced",
      "section": "plan",
      "statement": "Nearly 70 percent of travellers said they prefer booking with a trusted travel brand over an AI chatbot or agent.",
      "value": "~70%",
      "producer": "Expedia Group, The AI Trust Gap",
      "source": "https://ir.expediagroup.com/news-and-events/news/news-details/2026/Expedia-Group-Reveals-The-AI-Trust-Gap-Travelers-Embrace-AI-for-Planning-but-Rely-on-Trusted-Brands-to-Book/default.aspx",
      "published": "2026-04-14",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "marriott-harris-poll-travel-intent",
      "kind": "sourced",
      "section": "plan",
      "statement": "91 percent of Americans say they plan to travel in 2026, and 49 percent want to travel more than they did the year before, according to a Harris Poll survey run for Marriott Bonvoy.",
      "value": "91%",
      "producer": "Marriott Bonvoy, The Harris Poll",
      "source": "https://news.marriott.com/news/2025/12/09/turning-resolutions-into-reservations-91percent-of-americans-plan-to-travel-in-2026-marriott-bonvoy-survey-reveals",
      "published": "2025-12-09",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "openai-chatgpt-usage-breakdown",
      "kind": "sourced",
      "section": "usage",
      "statement": "OpenAI's own research on ChatGPT usage finds that three-quarters of conversations are for practical guidance, seeking information or writing, split into 49 percent asking, 40 percent doing and 11 percent expressing.",
      "value": "75%",
      "producer": "OpenAI, How people are using ChatGPT",
      "source": "https://openai.com/index/how-people-are-using-chatgpt/",
      "published": "2025-09-15",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "anthropic-claude-task-concentration",
      "kind": "sourced",
      "section": "usage",
      "statement": "Anthropic's own data shows the ten most common tasks on Claude.ai made up 19 percent of all traffic in February, down from 24 percent the previous November, so what people ask it keeps spreading wider.",
      "value": "19%",
      "producer": "Anthropic, Anthropic Economic Index",
      "source": "https://www.anthropic.com/research/economic-index-march-2026-report",
      "published": "2026-03-24",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "anthropic-jobs-touched",
      "kind": "sourced",
      "section": "usage",
      "statement": "About half of all jobs have had at least a quarter of their tasks performed using Claude at some point, according to Anthropic's own research.",
      "value": "49%",
      "producer": "Anthropic, Anthropic Economic Index",
      "source": "https://www.anthropic.com/research/economic-index-march-2026-report",
      "published": "2026-03-24",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "pew-ai-summary-clickthrough",
      "kind": "sourced",
      "section": "summaries",
      "statement": "Pew's own tracking shows 58 percent of people who shared their browsing data ran a Google search that produced an AI summary, and they clicked a traditional result far less often, 8 percent of visits against 15 percent for people who never saw one.",
      "value": "58%",
      "producer": "Pew Research Center",
      "source": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "published": "2025-07-22",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "pew-six-in-ten-read-summaries",
      "kind": "sourced",
      "section": "summaries",
      "statement": "Six in ten US adults say they read the AI summaries search engines show them, and three in ten say they do not, per Pew's own survey.",
      "value": "60%",
      "producer": "Pew Research Center, Americans and AI 2026",
      "source": "https://www.pewresearch.org/internet/2026/06/17/americans-and-ai-2026-chatbots-smart-devices-and-views-on-impact/",
      "published": "2026-06-17",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "arxiv-hotel-recommendation-factors",
      "kind": "sourced",
      "section": "factors",
      "statement": "An algorithm audit of AI hotel picks found that a top guest rating raises the odds of being recommended by 31.6 percentage points and a high price lowers them by 30.0, while a hotel's position in the list on its own is worth roughly $12 a night.",
      "value": "+31.6pp",
      "producer": "arXiv preprint, not peer reviewed",
      "source": "https://arxiv.org/abs/2606.16344",
      "published": "2026-06-15",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "arxiv-willingness-to-pay-view",
      "kind": "sourced",
      "section": "factors",
      "statement": "Asked to price a hotel room's view, GPT-4o put the premium at HK$115.66, well under the HK$771 a separate human study found travellers actually pay.",
      "value": "HK$115.66",
      "producer": "arXiv preprint, not peer reviewed",
      "source": "https://arxiv.org/abs/2602.09802",
      "published": "2026-02-10",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "hilton-scale",
      "kind": "sourced",
      "section": "scale",
      "statement": "Hilton's global portfolio includes 9,158 hotels with more than 1.35 million rooms in 143 countries and territories, and more than 260 million people belong to its Hilton Honors programme.",
      "value": "9,158 hotels",
      "producer": "Hilton Worldwide Holdings Inc.",
      "source": "https://stories.hilton.com/releases/hilton-reports-2026-second-quarter-results",
      "published": "2026-07-28",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "ihg-scale",
      "kind": "sourced",
      "section": "scale",
      "statement": "IHG's hotel business spans 6,963 open hotels with more than one million rooms in over 100 countries, and its loyalty programme, IHG One Rewards, counts more than 160 million members.",
      "value": "6,963 hotels",
      "producer": "InterContinental Hotels Group PLC",
      "source": "https://www.ihgplc.com/~/media/Files/I/Ihg-Plc/results/2026/full-year-2025/full-year-results-for-the-year-to-31-dec-2025.pdf",
      "published": "2026-02-17",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "accor-hworld-combined-members",
      "kind": "sourced",
      "section": "scale",
      "statement": "Accor's ALL loyalty programme and H World's H Rewards now count a combined 430 million members after the two companies expanded their partnership.",
      "value": "430 million",
      "producer": "Accor Group",
      "source": "https://press.accor.com/accor-and-h-world-group-expand-long-term-partnership-across-direct-booking-and-loyalty-platforms",
      "published": "2026-06-29",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "booking-holdings-room-nights",
      "kind": "sourced",
      "section": "scale",
      "statement": "Booking Holdings' room nights reached 325 million in the second quarter of 2026, up 5.3 percent from a year earlier, and 662 million across the first half of the year.",
      "value": "325 million",
      "producer": "Booking Holdings Inc., Form 10-Q",
      "source": "https://www.sec.gov/Archives/edgar/data/1075531/000107553126000037/bkng-20260630.htm",
      "published": "2026-08",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    },
    {
      "id": "expedia-gross-bookings-q1-2026",
      "kind": "sourced",
      "section": "scale",
      "statement": "Expedia Group's gross bookings reached $35.53 billion in the first quarter of 2026, up 13 percent from a year earlier.",
      "value": "$35.53 billion",
      "producer": "Expedia Group, Inc., Form 10-Q",
      "source": "https://www.sec.gov/Archives/edgar/data/1324424/000132442426000035/expe-20260331.htm",
      "published": "2026-05",
      "read_on": "2026-09-21",
      "cite": "https://y8y.ai/research/ai-hotel-search-statistics/"
    }
  ]
}