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The story of the week

The day Amazon bought all the robots

The purchase that defined warehouse robotics wasn’t a launch: it was a withdrawal. This is the story of how Amazon kept Kiva’s orange robots for itself, and how its best customer answered by building a competitor.

By Sebastián Ocampo · July 7, 2026 · 7 min read

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This week

Stories

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Where robots already do real work, and where they only promise to.

Case studies by industry

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I love it when a robot finally works for real in a warehouse.

Research & data

Numbers, not headlines.

We analyse every robot with the same method and publish the data openly. No smoke.

This is where I get serious: the data, no dressing-up.

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8robots analysed
4industries covered
4stories published

To understand a field at a glance. Told as stories.

Guides & comparisons

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One robot, one story and the data. Every week.

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