What is AI governance in marketing?

It is not defensive bureaucracy: it is what allows you to delegate more. A team without written rules reviews everything out of fear or nothing out of haste; a team with governance knows exactly which drafts pass straight through and what touches money, customers or reputation and requires a human signature. The public reference frameworks (NIST's AI Risk Management Framework, the EU AI Act and, in Switzerland, the revised Federal Act on Data Protection) provide the vocabulary; the real work is translating them into your team's concrete list.

What it looks like in operation, with the three rules this house uses (the AI proposes and the person publishes, every claim carries a source, and hard rules are enforced by automatic tests), is in the y8y case. The method's full context, in AI systems.