001 For hotels

Three hotels get named when a guest asks ChatGPT, and yours is not one of them.

We build the consensus across the web that makes the engines name you, so the guest books direct and the commission stays with you.

We ask the six engines three questions and send you what they say about you, next to what they say about your nearest competitor, within 24 hours.

ChatGPT · 12 September 2026
ChatGPT Perplexity Gemini Claude Google AI DeepSeek

"best boutique hotel near Paradeplatz with private dining"

01
Widder Hotel
02
Storchen Zürich
"Hotel Belvoir does not offer private dining."

You do, and it is reading a review from 2021.

002 What it is worth

What those three names are worth in a year.

Move the sliders to your own hotel.

Rooms 40
Average rate CHF 300
Occupancy 65%
Booked via OTAs 40%
Commission you hand the OTAs, a year
CHF 205 000

This runs at 18 percent, on your own numbers. Presence costs CHF 72 000 for the same year, and it comes out of a budget you are already spending.

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003 The shift

Why your current SEO budget is optimising for the wrong engine.

Anyone offering to make you AI ready is offering to change your website, and your website is the one source the engines trust least, because every hotel’s website says that hotel is the best.

ChatGPT reads Booking, Google Maps, the local press and what your guests wrote, and then it looks for a consensus. We build that consensus, and the text on your own site is the final one percent of it.

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004 The architecture

How we build your AI moat.

Five pillars, and every one of them ends in a number your owners can read.

01
Global Entity Architecture

The engines get confused when Google, Booking, TripAdvisor and the global directories disagree about you, so we engineer one version of the truth across every source they read.

Return
The engine recommends you rather than defaulting to the competitor with cleaner data.
02
Autonomous Agent Bridging

We install the machine-readable layer that lets an AI agent read your rooms, your rules and your rates from you directly, rather than from an OTA’s copy of them.

Return
When assistants begin booking on a guest’s behalf, your property is already readable and most are not.
03
Algorithmic PR and Citation Networks

ChatGPT does not care what your website says about you, it cares what the travel press says, so we place you in the exact titles the six engines cite.

Return
You build authority a competitor cannot buy back inside a quarter.
04
Semantic Demand Injection

A guest with money asks a specific question, such as a quiet luxury hotel with private dining, and we make sure every surface the engines read carries the language that answers it.

Return
You capture the high-intent guest before they ever open an OTA.
05
Commission Yield Tracking

Every month you get one page showing where you stand in all six engines, what moved since last month, and the commission riding on it at your own numbers.

Return
You report this to ownership in francs rather than in rankings.
005 Capacity

We work with one hotel per neighbourhood.

The engines give back three names, and we will not take money from two hotels competing for the same answer, because we would be spending your budget to fight ourselves.

One category One district

If your neighbourhood is already claimed, we tell you on the first call and we do not take the work.

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006 The offer

How to start.

2

The retainer, once you have seen the Roadmap

Presence

CHF 6 000EUR 6 000$6,000 / month

Baseline entity correction and monthly defence across all six engines.

Six-month minimum.

Signature

from CHF 18 000EUR 18 000$18,000 / month

Total market capture for luxury hotels and groups, scoped after the Roadmap.

Scoped after the Roadmap.

Pay in full

Pay six months up front and your multi-language entity mapping is included at no extra cost.

007 Questions

What people ask before they start.

How much does it cost to get a hotel recommended by ChatGPT?

The Independent Roadmap is CHF 2 500 and tells you where you stand across all six engines. The programmes that do the work are CHF 6 000, CHF 12 000 and from CHF 18 000 a month, on a six-month minimum, and the Roadmap comes off your first month.

How long before an engine names my hotel?

Six to eight weeks until the first engine names you, and the score keeps climbing after that, because every month adds another set of sources that agree with each other.

Do I have to leave my current agency?

No, and you should not. They keep your website and your Google work, we work on everything the engines read about you outside it, and we send them the fix list for anything that belongs on your site.

What if my neighbourhood is already taken?

We tell you on the first call and we do not take the work, because putting two hotels from the same district into the same answer would mean spending your budget to push you down.

Can I buy the Roadmap and do the work myself?

Yes, and that is what it is built for. You get the ranked fix list with the source behind every item, and if you do not see a clear path to saving at least CHF 25 000 in commission this year you tear up the invoice.

How do you prove it worked?

We record what all six engines say about you on the day we start, then run the same ten questions on the same day every week, so every month you get a dated line rather than an opinion.

How the engines actually choose, written out in full:

008 Start here

See what the engines are saying about you right now.

Request your free AI property check

We ask the six engines three questions and send you what they say about you, next to what they say about your nearest competitor, within 24 hours. No credit card.

Free property check

Is your property in the answer?

We ask ChatGPT, Perplexity, Gemini, Claude, Google AI and DeepSeek where to stay in your city, and send you which properties they named and what those had. Free, within 24 hours.

Two minutes. No account. The report goes to your inbox.

Request your free AI property check