Research
Dated studies, with the method stated
Dated studies of what the engines answer and of what a hotel’s own search data says about being named, each with its method and its limits stated.
4 published
AI hotel search statistics
The figures on AI search and hotels, each traced to the entity that produced it, and the ones we measure ourselves because nobody publishes them.
Read →The agent will not ask for the best hotel. It will ask what is right for one person.
What OpenAI’s Agents API changes for who gets booked, and why the long tail is not playing the right game yet.
Read →How a hotel can use AI agents: rules, checks and loops that run without you
The prompt is the smallest part. What a hotel should build around an AI model, the jobs it can hand over, and the ones it never should.
Read →The page that ranks first is not the page the AI names
What five hotels' Google data shows about being in the answer when a traveller asks an AI where to stay.
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