For journalists and producers

Short bio (40 words)

Sebastián Ocampo runs y8y, an AI search visibility practice for hospitality. It gets hotels, hotel groups and short-stay portfolio operators named by ChatGPT, Perplexity, Gemini and Google AI Overview. Based in Suisse romande, working across thirteen markets.

Medium bio (100 words)

Sebastián Ocampo runs y8y, an AI search visibility practice for hospitality. When a traveller asks an assistant where to stay, a handful of properties get named and the rest are invisible before the booking platform is ever opened. y8y closes that gap: entity work, structured data, review signals and a machine-readable description of the property, for independent and boutique hotels, hotel groups, property managers and short-stay portfolio operators. The work is published in the open, as an answer corpus and a glossary anyone can read without an email address. Based in Suisse romande, working across thirteen markets in six languages.

What we will claim

That assistants recommend entities, so a property an assistant cannot identify is not competing badly, it is absent. That the signals which decide this are mostly ordinary and mostly within an operator's control: a consistent name, a stated category, a described location, review text that says something specific. That a property described only in English is missing from the answers given to questions asked in other languages.

What we will not claim

That AI search has replaced booking platforms, or will. That any figure exists for how much revenue an assistant sends a property: a guest sent by one arrives with no referrer, so nobody can honestly claim that number, ourselves included. That a preferred-source count or an "AI presence score" from any vendor is a measurement rather than an estimate. That any specific model is the best.

Contact

Comment, background or a look at the method: the contact page. The published work is at answers, glossary and markets, and what we sell is at services.