GLOSSARY · 5 TERMS

AI production terms

One definition per URL. Precise, citeable, linked to the cases and research that use each term.

AI Overview (Google) How AI picks Google AI Overview is the AI-generated summary that appears at the top of some Google search results pages, above the tr… Answer engine optimization (AEO) How AI picks Answer engine optimization (AEO) is the practice of making a business, property or website the answer that AI search eng… Entity salience Get found Entity salience is a measure of how prominently and specifically a named entity (such as a hotel) is associated with a t… llms.txt Get found llms.txt is a plain text file placed at the root of a website (yourdomain.com/llms.txt) that tells AI language models ho… Schema markup Get found Schema markup (also called structured data or schema.org markup) is code added to a website that explicitly tells search…