READS · 20 TOTAL
All reads
First-person analysis from production systems. Direct answer up front, full reasoning follows.
Does ChatGPT recommend hotels?
What ChatGPT actually does when someone asks for a hotel recommendation, and what it means for your property.
Does Perplexity recommend hotels?
How Perplexity finds and cites hotels, and why your hotel website being readable by AI matters more here than anywhere else.
How does AI search work for travel?
A plain explanation of how ChatGPT, Perplexity and Google AI Overview handle travel queries, for hotel operators who need to understand the system before optimising for it.
How does Google AI Overview pick hotels?
Why Google's AI Overview sometimes shows three hotels and not yours, and what actually determines who gets included.
What is answer engine optimization (AEO) for hotels?
AEO explained for hotel operators and Airbnb hosts: what it is, how it differs from SEO, and why it matters now.
How do hotel reviews affect AI search visibility?
Why the words inside your reviews matter as much as the star rating, and how to encourage the kind of reviews that improve AI recommendations.
How to write a hotel description that AI search will actually use
The format and content of a hotel description that AI systems can read, understand and cite accurately in travel recommendations.
How to optimise your Google Business Profile for AI search
The GBP checklist that directly affects your chances of appearing in Google AI Overview hotel recommendations.
What is entity salience and why does it matter for hotels?
Entity salience explained without jargon: why some small hotels appear more in AI recommendations than much larger competitors.
What is llms.txt and why does your hotel need one?
What llms.txt is, what to put in it for a hotel or Airbnb, and the 30-minute implementation that pays off for months.
What schema markup does a hotel need for AI search?
The exact schema.org properties a hotel or rental property should implement, in priority order, with examples.
Does Airbnb listing quality affect AI search visibility?
Which parts of your Airbnb listing quality actually affect AI recommendations and which ones don't.
How to get my Airbnb listing to appear in ChatGPT
Why Airbnb alone won't get you into ChatGPT, and what will: a plain explanation of what you actually need to do as a host.
What makes an Airbnb listing appear in AI search recommendations?
What specifically within an Airbnb listing matters for AI search, and what matters most outside the platform.
Does Booking.com help your hotel's AI search visibility?
What Booking.com actually contributes to your hotel's AI search visibility and what it can't do, clearly separated.
Independent hotels vs. chains in AI search: who wins and why
Why chains dominate AI recommendations today, and the specific opportunities where independent and boutique hotels can beat them.
Is SEO dead for hotels now that AI search is here?
An honest answer to whether SEO still matters for hotels, what's changed, and what you actually need to be doing now.
Why isn't my hotel showing up in Google AI Overviews?
Four diagnostic questions to find exactly why your hotel is invisible in Google AI Overviews, and the fix for each.
How do I know if AI search is sending me guests?
The honest answer on tracking AI-driven guests: what's measurable, what isn't, and the practical monitoring system that takes 20 minutes a week.
How long does it take for a hotel to appear in AI search?
Realistic timelines for each AI system, and the sequence of implementations that gets you visible fastest.